After Monday's announcement by the U.S. Supreme court that states are allowed to decided on sports betting, several gambling operators are looking to expand in the the U.S. Gambling Market.  One such company is Paddy Power/Betfair which hails out of the UK.  The Irish sportsbook (OTC: PDYPF) has been talking to FandDuel a sports fantasy site in hope to get a foothold into the U.S. market.

According to several gambling news website, Paddy Power Betfair confirmed that it is talking to FanDuel to create a "combined business to target prospective US sports bettors. Since Sports Bettors are a big chunk of FanDuel's customer, it just made sense for FanDuel to explore the sports betting market in order to get a piece of the action.

This will not be the first time that Paddy Power has used its financial leverage to get into the U.S. Gambling Market.  Paddy Power Betfair which owns a US horse racing channel and betting network also paid $48 million to buy DRAFT another fantasy sports website.  On the other hand, Fanduel which is much larger is worth approximately $1 billion.

Several Sportsbook Pay Per Head Review website have also noticed a trend in gambling companies purchasing or partnering with US businesses to get their foot in the U.S. Sports Betting Market.

At the moment, many sports betting companies are trying to expand into the US because other open gambling markets are saturated with competitors making it more difficult to turn a larger profit.  Accord to Neil Wilson, chief market analyst at Markets.com, "Amid tougher market conditions in the UK and Australia, the chance to delve into a huge new market is being snatched by the major players and they may be prepared to pay big for a slice of the action if they believe US partners are required,".

"A FanDuel tie-up would give PPB the ability to roll out ops more quickly and scale up."